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Google Ads Conversion Tracking adoption & performance trends

2 quarters of aggregate data

Unique domains per quarter

Google Ads Conversion Tracking -- Unique domains per quarterGoogle Ads Conversion Tracking -- Unique domains per quarter018.737.456.174.8Q2 '26Q3 '26

Median composite score

Google Ads Conversion Tracking -- Median composite scoreGoogle Ads Conversion Tracking -- Median composite score0255075100Q2 '26Q3 '26

Median Lighthouse performance

Google Ads Conversion Tracking -- Median Lighthouse performanceGoogle Ads Conversion Tracking -- Median Lighthouse performance0255075100Q2 '26Q3 '26

Median Lighthouse accessibility

Google Ads Conversion Tracking -- Median Lighthouse accessibilityGoogle Ads Conversion Tracking -- Median Lighthouse accessibility0255075100Q2 '26Q3 '26

How this is calculated

Each point is the median across all public Google Ads Conversion Tracking audits completed that quarter. Quarters with fewer than 3 audits are skipped.

Learn more about our methodology →

Raw data

QuarterUnique domainsCompositePerformanceAccessibility
Q2 '2668733885
Q3 '264794288