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Microsoft Advertising adoption & performance trends

2 quarters of aggregate data

Unique domains per quarter

Microsoft Advertising -- Unique domains per quarterMicrosoft Advertising -- Unique domains per quarter062.7125.4188.1250.8Q2 '26Q3 '26

Median composite score

Microsoft Advertising -- Median composite scoreMicrosoft Advertising -- Median composite score0255075100Q2 '26Q3 '26

Median Lighthouse performance

Microsoft Advertising -- Median Lighthouse performanceMicrosoft Advertising -- Median Lighthouse performance0255075100Q2 '26Q3 '26

Median Lighthouse accessibility

Microsoft Advertising -- Median Lighthouse accessibilityMicrosoft Advertising -- Median Lighthouse accessibility0255075100Q2 '26Q3 '26

How this is calculated

Each point is the median across all public Microsoft Advertising audits completed that quarter. Quarters with fewer than 3 audits are skipped.

Learn more about our methodology →

Raw data

QuarterUnique domainsCompositePerformanceAccessibility
Q2 '26228723289
Q3 '264814777