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Pinterest Conversion Tag adoption & performance trends

2 quarters of aggregate data

Unique domains per quarter

Pinterest Conversion Tag -- Unique domains per quarterPinterest Conversion Tag -- Unique domains per quarter01428.142.156.1Q2 '26Q4 '26

Median composite score

Pinterest Conversion Tag -- Median composite scorePinterest Conversion Tag -- Median composite score0255075100Q2 '26Q4 '26

Median Lighthouse performance

Pinterest Conversion Tag -- Median Lighthouse performancePinterest Conversion Tag -- Median Lighthouse performance0255075100Q2 '26Q4 '26

Median Lighthouse accessibility

Pinterest Conversion Tag -- Median Lighthouse accessibilityPinterest Conversion Tag -- Median Lighthouse accessibility0255075100Q2 '26Q4 '26

How this is calculated

Each point is the median across all public Pinterest Conversion Tag audits completed that quarter. Quarters with fewer than 3 audits are skipped.

Learn more about our methodology →

Raw data

QuarterUnique domainsCompositePerformanceAccessibility
Q2 '2651712888
Q4 '2611804489