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ActiveCampaign vs Newspack by Automattic

Based on 2 and 2 real audits

View ActiveCampaign details | View Newspack by Automattic details
MetricActiveCampaignNewspack by AutomatticWinner
Performance3848Newspack by Automattic
Accessibility7984Newspack by Automattic
Best Practices7984Newspack by Automattic
SEO8892Newspack by Automattic
Security6163Newspack by Automattic
TTFB193ms272msActiveCampaign
Composite7175Newspack by Automattic
Performance
ActiveCampaign
38
Newspack by Automattic
48
Accessibility
ActiveCampaign
79
Newspack by Automattic
84
Security
ActiveCampaign
61
Newspack by Automattic
63
SEO
ActiveCampaign
88
Newspack by Automattic
92
Composite
ActiveCampaign
71
Newspack by Automattic
75

Newspack by Automattic outperforms ActiveCampaign in 6 of 7 categories, with a stronger composite score (75 vs 71). ActiveCampaign leads in TTFB.

When to choose ActiveCampaign

Choose ActiveCampaign when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Newspack by Automattic

Choose Newspack by Automattic when your primary concern is performance and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2 audited ActiveCampaign sites and 2 audited Newspack by Automattic sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, ActiveCampaign or Newspack by Automattic?
Based on real BeaverCheck audits, Newspack by Automattic sites score higher on Lighthouse performance (48 vs 38 on average).
Which has better security, ActiveCampaign or Newspack by Automattic?
Newspack by Automattic sites score higher on security analysis (63 vs 61 on average).
Which has better accessibility, ActiveCampaign or Newspack by Automattic?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Newspack by Automattic (84 vs 79). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, ActiveCampaign or Newspack by Automattic?
Newspack by Automattic sites score higher on Lighthouse SEO signals (92 vs 88 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), ActiveCampaign or Newspack by Automattic?
ActiveCampaign sites show lower Time to First Byte (193 ms vs 272 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose ActiveCampaign or Newspack by Automattic for my website?
Both platforms have trade-offs. Newspack by Automattic scores higher on overall composite score while ActiveCampaign may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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