| Metric | Ad Lightning | AdRoll | Winner |
|---|---|---|---|
| Performance | 12 | 24 | AdRoll |
| Accessibility | 80 | 86 | AdRoll |
| Best Practices | 77 | 71 | Ad Lightning |
| SEO | 85 | 84 | Ad Lightning |
| Security | 59 | 66 | AdRoll |
| TTFB | 86ms | 319ms | Ad Lightning |
| Composite | 69 | 72 | AdRoll |
AdRoll outperforms Ad Lightning in 4 of 7 categories, with a stronger composite score (72 vs 69). Ad Lightning leads in best practices, SEO, TTFB.
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