Skip to content

AddThis vs Google Tag Manager

Based on 7 and 2937 real audits

View AddThis details | View Google Tag Manager details
MetricAddThisGoogle Tag ManagerWinner
Performance6240AddThis
Accessibility8688Google Tag Manager
Best Practices8787Tie
SEO9092Google Tag Manager
Security7067AddThis
TTFB356ms421msAddThis
Composite7674AddThis
Performance
AddThis
62
Google Tag Manager
40
Accessibility
AddThis
86
Google Tag Manager
88
Security
AddThis
70
Google Tag Manager
67
SEO
AddThis
90
Google Tag Manager
92
Composite
AddThis
76
Google Tag Manager
74

AddThis outperforms Google Tag Manager in 4 of 7 categories, with a stronger composite score (76 vs 74). Google Tag Manager leads in accessibility, SEO.

When to choose AddThis

Choose AddThis when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Tag Manager

Choose Google Tag Manager when your primary concern is accessibility and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 7 audited AddThis sites and 2937 audited Google Tag Manager sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, AddThis or Google Tag Manager?
Based on real BeaverCheck audits, AddThis sites score higher on Lighthouse performance (62 vs 40 on average).
Which has better security, AddThis or Google Tag Manager?
AddThis sites score higher on security analysis (70 vs 67 on average).
Which has better accessibility, AddThis or Google Tag Manager?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Tag Manager (88 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AddThis or Google Tag Manager?
Google Tag Manager sites score higher on Lighthouse SEO signals (92 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AddThis or Google Tag Manager?
AddThis sites show lower Time to First Byte (356 ms vs 421 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AddThis or Google Tag Manager for my website?
Both platforms have trade-offs. AddThis scores higher on overall composite score while AddThis may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback