Based on 9 and 1905 real audits
| Metric | Adform | Google Analytics | Winner |
|---|---|---|---|
| Performance | 39 | 41 | Google Analytics |
| Accessibility | 84 | 87 | Google Analytics |
| Best Practices | 76 | 85 | Google Analytics |
| SEO | 92 | 91 | Adform |
| Security | 65 | 64 | Adform |
| TTFB | 289ms | 401ms | Adform |
| Composite | 73 | 73 | Tie |
Adform and Google Analytics are closely matched, each leading in different categories. Adform has a composite score of 73 while Google Analytics scores 73.
Choose Adform when your primary concern is server response time and SEO. Its audit data shows consistent strength in these areas across the sampled sites.
Choose Google Analytics when your primary concern is best practices and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 9 audited Adform sites and 1905 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.
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