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Adjust vs Google Analytics

Based on 20 and 1905 real audits

View Adjust details | View Google Analytics details
MetricAdjustGoogle AnalyticsWinner
Performance3641Google Analytics
Accessibility8587Google Analytics
Best Practices8785Adjust
SEO8891Google Analytics
Security6464Tie
TTFB400ms401msAdjust
Composite7373Tie
Performance
Adjust
36
Google Analytics
41
Accessibility
Adjust
85
Google Analytics
87
Security
Adjust
64
Google Analytics
64
SEO
Adjust
88
Google Analytics
91
Composite
Adjust
73
Google Analytics
73

Google Analytics outperforms Adjust in 3 of 7 categories, with a stronger composite score (73 vs 73). Adjust leads in best practices, TTFB.

When to choose Adjust

Choose Adjust when your primary concern is best practices and server response time. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 20 audited Adjust sites and 1905 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Adjust or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 36 on average).
Which has better security, Adjust or Google Analytics?
Adjust sites score higher on security analysis (64 vs 64 on average).
Which has better accessibility, Adjust or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 85). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Adjust or Google Analytics?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 88 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Adjust or Google Analytics?
Adjust sites show lower Time to First Byte (400 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Adjust or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Adjust may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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