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Admiral vs DoubleClick Floodlight

Based on 99 and 680 real audits

MetricAdmiralDoubleClick FloodlightWinner
Performance3133DoubleClick Floodlight
Accessibility8987Admiral
Best Practices8183DoubleClick Floodlight
SEO9292Tie
Security6566DoubleClick Floodlight
TTFB272ms384msAdmiral
Composite7373Tie
Performance
Admiral
31
DoubleClick Floodlight
33
Accessibility
Admiral
89
DoubleClick Floodlight
87
Security
Admiral
65
DoubleClick Floodlight
66
SEO
Admiral
92
DoubleClick Floodlight
92
Composite
Admiral
73
DoubleClick Floodlight
73

DoubleClick Floodlight outperforms Admiral in 3 of 7 categories, with a stronger composite score (73 vs 73). Admiral leads in accessibility, TTFB.

When to choose Admiral

Choose Admiral when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose DoubleClick Floodlight

Choose DoubleClick Floodlight when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 99 audited Admiral sites and 680 audited DoubleClick Floodlight sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Admiral or DoubleClick Floodlight?
Based on real BeaverCheck audits, DoubleClick Floodlight sites score higher on Lighthouse performance (33 vs 31 on average).
Which has better security, Admiral or DoubleClick Floodlight?
DoubleClick Floodlight sites score higher on security analysis (66 vs 65 on average).
Which has better accessibility, Admiral or DoubleClick Floodlight?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Admiral (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Admiral or DoubleClick Floodlight?
Admiral sites score higher on Lighthouse SEO signals (92 vs 92 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Admiral or DoubleClick Floodlight?
Admiral sites show lower Time to First Byte (272 ms vs 384 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Admiral or DoubleClick Floodlight for my website?
Both platforms have trade-offs. DoubleClick Floodlight scores higher on overall composite score while Admiral may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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