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AdRoll vs AdScale

Based on 23 and 1 real audits

View AdRoll details | View AdScale details
MetricAdRollAdScaleWinner
Performance2836AdScale
Accessibility8893AdScale
Best Practices75100AdScale
SEO8692AdScale
Security6678AdScale
TTFB451ms505msAdRoll
Composite7283AdScale
Performance
AdRoll
28
AdScale
36
Accessibility
AdRoll
88
AdScale
93
Security
AdRoll
66
AdScale
78
SEO
AdRoll
86
AdScale
92
Composite
AdRoll
72
AdScale
83

AdScale outperforms AdRoll in 6 of 7 categories, with a stronger composite score (83 vs 72). AdRoll leads in TTFB.

When to choose AdRoll

Choose AdRoll when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose AdScale

Choose AdScale when your primary concern is best practices and security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 23 audited AdRoll sites and 1 audited AdScale sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, AdRoll or AdScale?
Based on real BeaverCheck audits, AdScale sites score higher on Lighthouse performance (36 vs 28 on average).
Which has better security, AdRoll or AdScale?
AdScale sites score higher on security analysis (78 vs 66 on average).
Which has better accessibility, AdRoll or AdScale?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor AdScale (93 vs 88). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AdRoll or AdScale?
AdScale sites score higher on Lighthouse SEO signals (92 vs 86 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AdRoll or AdScale?
AdRoll sites show lower Time to First Byte (451 ms vs 505 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AdRoll or AdScale for my website?
Both platforms have trade-offs. AdScale scores higher on overall composite score while AdRoll may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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