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AdRoll vs DoubleClick Floodlight

Based on 2 and 35 real audits

View AdRoll details | View DoubleClick Floodlight details
MetricAdRollDoubleClick FloodlightWinner
Performance2432DoubleClick Floodlight
Accessibility8688DoubleClick Floodlight
Best Practices7182DoubleClick Floodlight
SEO8492DoubleClick Floodlight
Security6664AdRoll
TTFB319ms236msDoubleClick Floodlight
Composite7272Tie
Performance
AdRoll
24
DoubleClick Floodlight
32
Accessibility
AdRoll
86
DoubleClick Floodlight
88
Security
AdRoll
66
DoubleClick Floodlight
64
SEO
AdRoll
84
DoubleClick Floodlight
92
Composite
AdRoll
72
DoubleClick Floodlight
72

DoubleClick Floodlight outperforms AdRoll in 5 of 7 categories, with a stronger composite score (72 vs 72). AdRoll leads in security.

FAQ

Which is faster, AdRoll or DoubleClick Floodlight?
Based on real BeaverCheck audits, DoubleClick Floodlight sites score higher on Lighthouse performance (32 vs 24 on average).
Which has better security, AdRoll or DoubleClick Floodlight?
AdRoll sites score higher on security analysis (66 vs 64 on average).
Should I choose AdRoll or DoubleClick Floodlight for my website?
Both platforms have trade-offs. DoubleClick Floodlight scores higher on performance while AdRoll may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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