Based on 2 and 138 real audits
| Metric | AdRoll | Google Analytics | Winner |
|---|---|---|---|
| Performance | 24 | 39 | Google Analytics |
| Accessibility | 86 | 90 | Google Analytics |
| Best Practices | 71 | 87 | Google Analytics |
| SEO | 84 | 92 | Google Analytics |
| Security | 66 | 64 | AdRoll |
| TTFB | 319ms | 302ms | Google Analytics |
| Composite | 72 | 73 | Google Analytics |
Google Analytics outperforms AdRoll in 6 of 7 categories, with a stronger composite score (73 vs 72). AdRoll leads in security.
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