Based on 2 and 5 real audits
| Metric | AdRoll | Innovid Advertising Measurement | Winner |
|---|---|---|---|
| Performance | 24 | 26 | Innovid Advertising Measurement |
| Accessibility | 86 | 90 | Innovid Advertising Measurement |
| Best Practices | 71 | 75 | Innovid Advertising Measurement |
| SEO | 84 | 89 | Innovid Advertising Measurement |
| Security | 66 | 68 | Innovid Advertising Measurement |
| TTFB | 319ms | 411ms | AdRoll |
| Composite | 72 | 73 | Innovid Advertising Measurement |
Innovid Advertising Measurement outperforms AdRoll in 6 of 7 categories, with a stronger composite score (73 vs 72). AdRoll leads in TTFB.
Send Feedback