Based on 2 and 4 real audits
| Metric | AdRoll | Integral Ad Science | Winner |
|---|---|---|---|
| Performance | 24 | 36 | Integral Ad Science |
| Accessibility | 86 | 85 | AdRoll |
| Best Practices | 71 | 80 | Integral Ad Science |
| SEO | 84 | 90 | Integral Ad Science |
| Security | 66 | 64 | AdRoll |
| TTFB | 319ms | 78ms | Integral Ad Science |
| Composite | 72 | 71 | AdRoll |
Integral Ad Science outperforms AdRoll in 4 of 7 categories, with a stronger composite score (71 vs 72). AdRoll leads in accessibility, security, composite score.
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