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AdRoll vs Microsoft

Based on 22 and 2421 real audits

View AdRoll details | View Microsoft details
MetricAdRollMicrosoftWinner
Performance2839Microsoft
Accessibility8889Microsoft
Best Practices7486Microsoft
SEO8589Microsoft
Security6666Tie
TTFB449ms329msMicrosoft
Composite7272Tie
Performance
AdRoll
28
Microsoft
39
Accessibility
AdRoll
88
Microsoft
89
Security
AdRoll
66
Microsoft
66
SEO
AdRoll
85
Microsoft
89
Composite
AdRoll
72
Microsoft
72

Microsoft outperforms AdRoll in 5 of 7 categories, with a stronger composite score (72 vs 72). AdRoll leads in no categories.

When to choose AdRoll

AdRoll doesn't clearly lead Microsoft in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

When to choose Microsoft

Choose Microsoft when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 22 audited AdRoll sites and 2421 audited Microsoft sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, AdRoll or Microsoft?
Based on real BeaverCheck audits, Microsoft sites score higher on Lighthouse performance (39 vs 28 on average).
Which has better security, AdRoll or Microsoft?
AdRoll sites score higher on security analysis (66 vs 66 on average).
Which has better accessibility, AdRoll or Microsoft?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Microsoft (89 vs 88). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AdRoll or Microsoft?
Microsoft sites score higher on Lighthouse SEO signals (89 vs 85 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AdRoll or Microsoft?
Microsoft sites show lower Time to First Byte (329 ms vs 449 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AdRoll or Microsoft for my website?
Both platforms have trade-offs. Microsoft scores higher on overall composite score while AdRoll may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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