Skip to content

AdRoll vs Microsoft

Based on 24 and 2530 real audits

View AdRoll details | View Microsoft details
MetricAdRollMicrosoftWinner
Performance2940Microsoft
Accessibility8889Microsoft
Best Practices7686Microsoft
SEO8689Microsoft
Security6767Tie
TTFB437ms333msMicrosoft
Composite7373Tie
Performance
AdRoll
29
Microsoft
40
Accessibility
AdRoll
88
Microsoft
89
Security
AdRoll
67
Microsoft
67
SEO
AdRoll
86
Microsoft
89
Composite
AdRoll
73
Microsoft
73

Microsoft outperforms AdRoll in 5 of 7 categories, with a stronger composite score (73 vs 73). AdRoll leads in no categories.

When to choose AdRoll

AdRoll doesn't clearly lead Microsoft in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

When to choose Microsoft

Choose Microsoft when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 24 audited AdRoll sites and 2530 audited Microsoft sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, AdRoll or Microsoft?
Based on real BeaverCheck audits, Microsoft sites score higher on Lighthouse performance (40 vs 29 on average).
Which has better security, AdRoll or Microsoft?
AdRoll sites score higher on security analysis (67 vs 67 on average).
Which has better accessibility, AdRoll or Microsoft?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Microsoft (89 vs 88). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AdRoll or Microsoft?
Microsoft sites score higher on Lighthouse SEO signals (89 vs 86 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AdRoll or Microsoft?
Microsoft sites show lower Time to First Byte (333 ms vs 437 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AdRoll or Microsoft for my website?
Both platforms have trade-offs. Microsoft scores higher on overall composite score while AdRoll may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback