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AdRoll vs Open Graph

Based on 24 and 4938 real audits

View AdRoll details | View Open Graph details
MetricAdRollOpen GraphWinner
Performance2950Open Graph
Accessibility8889Open Graph
Best Practices7690Open Graph
SEO8693Open Graph
Security6771Open Graph
TTFB437ms441msAdRoll
Composite7377Open Graph
Performance
AdRoll
29
Open Graph
50
Accessibility
AdRoll
88
Open Graph
89
Security
AdRoll
67
Open Graph
71
SEO
AdRoll
86
Open Graph
93
Composite
AdRoll
73
Open Graph
77

Open Graph outperforms AdRoll in 6 of 7 categories, with a stronger composite score (77 vs 73). AdRoll leads in TTFB.

When to choose AdRoll

Choose AdRoll when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Open Graph

Choose Open Graph when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 24 audited AdRoll sites and 4938 audited Open Graph sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, AdRoll or Open Graph?
Based on real BeaverCheck audits, Open Graph sites score higher on Lighthouse performance (50 vs 29 on average).
Which has better security, AdRoll or Open Graph?
Open Graph sites score higher on security analysis (71 vs 67 on average).
Which has better accessibility, AdRoll or Open Graph?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Open Graph (89 vs 88). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AdRoll or Open Graph?
Open Graph sites score higher on Lighthouse SEO signals (93 vs 86 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AdRoll or Open Graph?
AdRoll sites show lower Time to First Byte (437 ms vs 441 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AdRoll or Open Graph for my website?
Both platforms have trade-offs. Open Graph scores higher on overall composite score while AdRoll may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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