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AdRoll vs Open Graph

Based on 22 and 3610 real audits

View AdRoll details | View Open Graph details
MetricAdRollOpen GraphWinner
Performance2846Open Graph
Accessibility8889Open Graph
Best Practices7488Open Graph
SEO8592Open Graph
Security6667Open Graph
TTFB449ms380msOpen Graph
Composite7275Open Graph
Performance
AdRoll
28
Open Graph
46
Accessibility
AdRoll
88
Open Graph
89
Security
AdRoll
66
Open Graph
67
SEO
AdRoll
85
Open Graph
92
Composite
AdRoll
72
Open Graph
75

Open Graph outperforms AdRoll in 7 of 7 categories, with a stronger composite score (75 vs 72). AdRoll leads in no categories.

When to choose AdRoll

AdRoll doesn't clearly lead Open Graph in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

When to choose Open Graph

Choose Open Graph when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 22 audited AdRoll sites and 3610 audited Open Graph sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, AdRoll or Open Graph?
Based on real BeaverCheck audits, Open Graph sites score higher on Lighthouse performance (46 vs 28 on average).
Which has better security, AdRoll or Open Graph?
Open Graph sites score higher on security analysis (67 vs 66 on average).
Which has better accessibility, AdRoll or Open Graph?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Open Graph (89 vs 88). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AdRoll or Open Graph?
Open Graph sites score higher on Lighthouse SEO signals (92 vs 85 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AdRoll or Open Graph?
Open Graph sites show lower Time to First Byte (380 ms vs 449 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AdRoll or Open Graph for my website?
Both platforms have trade-offs. Open Graph scores higher on overall composite score while AdRoll may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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