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AdRoll vs Taboola

Based on 2 and 7 real audits

View AdRoll details | View Taboola details
MetricAdRollTaboolaWinner
Performance2445Taboola
Accessibility8685AdRoll
Best Practices7176Taboola
SEO8486Taboola
Security6663AdRoll
TTFB319ms271msTaboola
Composite7272Tie
Performance
AdRoll
24
Taboola
45
Accessibility
AdRoll
86
Taboola
85
Security
AdRoll
66
Taboola
63
SEO
AdRoll
84
Taboola
86
Composite
AdRoll
72
Taboola
72

Taboola outperforms AdRoll in 4 of 7 categories, with a stronger composite score (72 vs 72). AdRoll leads in accessibility, security.

FAQ

Which is faster, AdRoll or Taboola?
Based on real BeaverCheck audits, Taboola sites score higher on Lighthouse performance (45 vs 24 on average).
Which has better security, AdRoll or Taboola?
AdRoll sites score higher on security analysis (66 vs 63 on average).
Should I choose AdRoll or Taboola for my website?
Both platforms have trade-offs. Taboola scores higher on performance while AdRoll may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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