| Metric | AdRoll | Utiq | Winner |
|---|---|---|---|
| Performance | 24 | 48 | Utiq |
| Accessibility | 86 | 92 | Utiq |
| Best Practices | 71 | 84 | Utiq |
| SEO | 84 | 88 | Utiq |
| Security | 66 | 61 | AdRoll |
| TTFB | 319ms | 606ms | AdRoll |
| Composite | 72 | 73 | Utiq |
Utiq outperforms AdRoll in 5 of 7 categories, with a stronger composite score (73 vs 72). AdRoll leads in security, TTFB.
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