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Ahrefs vs Google Analytics

Based on 37 and 1890 real audits

View Ahrefs details | View Google Analytics details
MetricAhrefsGoogle AnalyticsWinner
Performance3841Google Analytics
Accessibility8687Google Analytics
Best Practices8885Ahrefs
SEO9391Ahrefs
Security6564Ahrefs
TTFB289ms400msAhrefs
Composite7473Ahrefs
Performance
Ahrefs
38
Google Analytics
41
Accessibility
Ahrefs
86
Google Analytics
87
Security
Ahrefs
65
Google Analytics
64
SEO
Ahrefs
93
Google Analytics
91
Composite
Ahrefs
74
Google Analytics
73

Ahrefs outperforms Google Analytics in 5 of 7 categories, with a stronger composite score (74 vs 73). Google Analytics leads in performance, accessibility.

When to choose Ahrefs

Choose Ahrefs when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 37 audited Ahrefs sites and 1890 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Ahrefs or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 38 on average).
Which has better security, Ahrefs or Google Analytics?
Ahrefs sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Ahrefs or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Ahrefs or Google Analytics?
Ahrefs sites score higher on Lighthouse SEO signals (93 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Ahrefs or Google Analytics?
Ahrefs sites show lower Time to First Byte (289 ms vs 400 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Ahrefs or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Ahrefs may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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