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Amazon Advertising vs Amazon Webstore

Based on 56 and 9 real audits

MetricAmazon AdvertisingAmazon WebstoreWinner
Performance3130Amazon Advertising
Accessibility8789Amazon Webstore
Best Practices8075Amazon Advertising
SEO9293Amazon Webstore
Security6366Amazon Webstore
TTFB278ms427msAmazon Advertising
Composite7172Amazon Webstore
Performance
Amazon Advertising
31
Amazon Webstore
30
Accessibility
Amazon Advertising
87
Amazon Webstore
89
Security
Amazon Advertising
63
Amazon Webstore
66
SEO
Amazon Advertising
92
Amazon Webstore
93
Composite
Amazon Advertising
71
Amazon Webstore
72

Amazon Webstore outperforms Amazon Advertising in 4 of 7 categories, with a stronger composite score (72 vs 71). Amazon Advertising leads in performance, best practices, TTFB.

FAQ

Which is faster, Amazon Advertising or Amazon Webstore?
Based on real BeaverCheck audits, Amazon Advertising sites score higher on Lighthouse performance (31 vs 30 on average).
Which has better security, Amazon Advertising or Amazon Webstore?
Amazon Webstore sites score higher on security analysis (66 vs 63 on average).
Should I choose Amazon Advertising or Amazon Webstore for my website?
Both platforms have trade-offs. Amazon Advertising scores higher on performance while Amazon Advertising may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.

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