Based on 56 and 9 real audits
| Metric | Amazon Advertising | Amazon Webstore | Winner |
|---|---|---|---|
| Performance | 31 | 30 | Amazon Advertising |
| Accessibility | 87 | 89 | Amazon Webstore |
| Best Practices | 80 | 75 | Amazon Advertising |
| SEO | 92 | 93 | Amazon Webstore |
| Security | 63 | 66 | Amazon Webstore |
| TTFB | 278ms | 427ms | Amazon Advertising |
| Composite | 71 | 72 | Amazon Webstore |
Amazon Webstore outperforms Amazon Advertising in 4 of 7 categories, with a stronger composite score (72 vs 71). Amazon Advertising leads in performance, best practices, TTFB.
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