Based on 8 and 2 real audits
| Metric | Amazon Advertising | Integral Ad Science | Winner |
|---|---|---|---|
| Performance | 30 | 43 | Integral Ad Science |
| Accessibility | 84 | 87 | Integral Ad Science |
| Best Practices | 77 | 77 | Tie |
| SEO | 88 | 88 | Tie |
| Security | 66 | 67 | Integral Ad Science |
| TTFB | 195ms | 18ms | Integral Ad Science |
| Composite | 72 | 72 | Tie |
Integral Ad Science outperforms Amazon Advertising in 4 of 7 categories, with a stronger composite score (72 vs 72). Amazon Advertising leads in no categories.
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