Based on 7 and 11 real audits
| Metric | Amazon Advertising | Microsoft Advertising | Winner |
|---|---|---|---|
| Performance | 30 | 26 | Amazon Advertising |
| Accessibility | 84 | 88 | Microsoft Advertising |
| Best Practices | 77 | 78 | Microsoft Advertising |
| SEO | 87 | 92 | Microsoft Advertising |
| Security | 67 | 64 | Amazon Advertising |
| TTFB | 217ms | 269ms | Amazon Advertising |
| Composite | 72 | 72 | Tie |
Amazon Advertising and Microsoft Advertising are closely matched, each leading in different categories. Amazon Advertising has a composite score of 72 while Microsoft Advertising scores 72.
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