Based on 8 and 1 real audits
| Metric | Amazon Advertising | Nativo | Winner |
|---|---|---|---|
| Performance | 30 | 34 | Nativo |
| Accessibility | 84 | 95 | Nativo |
| Best Practices | 77 | 77 | Tie |
| SEO | 88 | 92 | Nativo |
| Security | 66 | 59 | Amazon Advertising |
| TTFB | 195ms | 16ms | Nativo |
| Composite | 72 | 71 | Amazon Advertising |
Nativo outperforms Amazon Advertising in 4 of 7 categories, with a stronger composite score (71 vs 72). Amazon Advertising leads in security, composite score.
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