Based on 7 and 6 real audits
| Metric | Amazon Advertising | Prebid | Winner |
|---|---|---|---|
| Performance | 30 | 33 | Prebid |
| Accessibility | 84 | 83 | Amazon Advertising |
| Best Practices | 77 | 80 | Prebid |
| SEO | 87 | 87 | Tie |
| Security | 67 | 64 | Amazon Advertising |
| TTFB | 217ms | 226ms | Amazon Advertising |
| Composite | 72 | 71 | Amazon Advertising |
Amazon Advertising outperforms Prebid in 4 of 7 categories, with a stronger composite score (72 vs 71). Prebid leads in performance, best practices.
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