Based on 7 and 2 real audits
| Metric | Amazon Advertising | Rubicon Project | Winner |
|---|---|---|---|
| Performance | 30 | 32 | Rubicon Project |
| Accessibility | 84 | 82 | Amazon Advertising |
| Best Practices | 77 | 88 | Rubicon Project |
| SEO | 87 | 84 | Amazon Advertising |
| Security | 67 | 64 | Amazon Advertising |
| TTFB | 217ms | 399ms | Amazon Advertising |
| Composite | 72 | 75 | Rubicon Project |
Amazon Advertising outperforms Rubicon Project in 4 of 7 categories, with a stronger composite score (72 vs 75). Rubicon Project leads in performance, best practices, composite score.
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