Based on 244 and 1 real audits
| Metric | Amazon Advertising | Smartlook | Winner |
|---|---|---|---|
| Performance | 30 | 20 | Amazon Advertising |
| Accessibility | 87 | 79 | Amazon Advertising |
| Best Practices | 79 | 69 | Amazon Advertising |
| SEO | 91 | 100 | Smartlook |
| Security | 63 | 60 | Amazon Advertising |
| TTFB | 272ms | 116ms | Smartlook |
| Composite | 71 | 67 | Amazon Advertising |
Amazon Advertising outperforms Smartlook in 5 of 7 categories, with a stronger composite score (71 vs 67). Smartlook leads in SEO, TTFB.
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