Based on 8 and 1 real audits
| Metric | Amazon Advertising | Taboola | Winner |
|---|---|---|---|
| Performance | 30 | 52 | Taboola |
| Accessibility | 84 | 79 | Amazon Advertising |
| Best Practices | 77 | 77 | Tie |
| SEO | 88 | 85 | Amazon Advertising |
| Security | 66 | 76 | Taboola |
| TTFB | 195ms | 20ms | Taboola |
| Composite | 72 | 74 | Taboola |
Taboola outperforms Amazon Advertising in 4 of 7 categories, with a stronger composite score (74 vs 72). Amazon Advertising leads in accessibility, SEO.
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