Based on 7 and 2 real audits
| Metric | Amazon Advertising | TripleLift | Winner |
|---|---|---|---|
| Performance | 30 | 25 | Amazon Advertising |
| Accessibility | 84 | 79 | Amazon Advertising |
| Best Practices | 77 | 75 | Amazon Advertising |
| SEO | 87 | 81 | Amazon Advertising |
| Security | 67 | 70 | TripleLift |
| TTFB | 217ms | 390ms | Amazon Advertising |
| Composite | 72 | 72 | Tie |
Amazon Advertising outperforms TripleLift in 5 of 7 categories, with a stronger composite score (72 vs 72). TripleLift leads in security.
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