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AMP vs Google AdSense

Based on 37 and 140 real audits

View AMP details | View Google AdSense details
MetricAMPGoogle AdSenseWinner
Performance4741AMP
Accessibility8384Google AdSense
Best Practices8684AMP
SEO9292Tie
Security6263Google AdSense
TTFB631ms351msGoogle AdSense
Composite7172Google AdSense
Performance
AMP
47
Google AdSense
41
Accessibility
AMP
83
Google AdSense
84
Security
AMP
62
Google AdSense
63
SEO
AMP
92
Google AdSense
92
Composite
AMP
71
Google AdSense
72

Google AdSense outperforms AMP in 4 of 7 categories, with a stronger composite score (72 vs 71). AMP leads in performance, best practices.

When to choose AMP

Choose AMP when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google AdSense

Choose Google AdSense when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 37 audited AMP sites and 140 audited Google AdSense sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, AMP or Google AdSense?
Based on real BeaverCheck audits, AMP sites score higher on Lighthouse performance (47 vs 41 on average).
Which has better security, AMP or Google AdSense?
Google AdSense sites score higher on security analysis (63 vs 62 on average).
Which has better accessibility, AMP or Google AdSense?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google AdSense (84 vs 83). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AMP or Google AdSense?
AMP sites score higher on Lighthouse SEO signals (92 vs 92 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AMP or Google AdSense?
Google AdSense sites show lower Time to First Byte (351 ms vs 631 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AMP or Google AdSense for my website?
Both platforms have trade-offs. AMP scores higher on overall composite score while AMP may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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