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AMP vs Google Analytics

Based on 43 and 1989 real audits

View AMP details | View Google Analytics details
MetricAMPGoogle AnalyticsWinner
Performance4841AMP
Accessibility8387Google Analytics
Best Practices8786AMP
SEO9391AMP
Security6465Google Analytics
TTFB672ms425msGoogle Analytics
Composite7273Google Analytics
Performance
AMP
48
Google Analytics
41
Accessibility
AMP
83
Google Analytics
87
Security
AMP
64
Google Analytics
65
SEO
AMP
93
Google Analytics
91
Composite
AMP
72
Google Analytics
73

Google Analytics outperforms AMP in 4 of 7 categories, with a stronger composite score (73 vs 72). AMP leads in performance, best practices, SEO.

When to choose AMP

Choose AMP when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 43 audited AMP sites and 1989 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, AMP or Google Analytics?
Based on real BeaverCheck audits, AMP sites score higher on Lighthouse performance (48 vs 41 on average).
Which has better security, AMP or Google Analytics?
Google Analytics sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, AMP or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 83). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AMP or Google Analytics?
AMP sites score higher on Lighthouse SEO signals (93 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AMP or Google Analytics?
Google Analytics sites show lower Time to First Byte (425 ms vs 672 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AMP or Google Analytics for my website?
Both platforms have trade-offs. AMP scores higher on overall composite score while AMP may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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