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AMP vs Google Analytics

Based on 55 and 2117 real audits

View AMP details | View Google Analytics details
MetricAMPGoogle AnalyticsWinner
Performance4942AMP
Accessibility8487Google Analytics
Best Practices8786AMP
SEO9291AMP
Security6766AMP
TTFB658ms427msGoogle Analytics
Composite7474Tie
Performance
AMP
49
Google Analytics
42
Accessibility
AMP
84
Google Analytics
87
Security
AMP
67
Google Analytics
66
SEO
AMP
92
Google Analytics
91
Composite
AMP
74
Google Analytics
74

AMP outperforms Google Analytics in 4 of 7 categories, with a stronger composite score (74 vs 74). Google Analytics leads in accessibility, TTFB.

When to choose AMP

Choose AMP when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 55 audited AMP sites and 2117 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, AMP or Google Analytics?
Based on real BeaverCheck audits, AMP sites score higher on Lighthouse performance (49 vs 42 on average).
Which has better security, AMP or Google Analytics?
AMP sites score higher on security analysis (67 vs 66 on average).
Which has better accessibility, AMP or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 84). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AMP or Google Analytics?
AMP sites score higher on Lighthouse SEO signals (92 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AMP or Google Analytics?
Google Analytics sites show lower Time to First Byte (427 ms vs 658 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AMP or Google Analytics for my website?
Both platforms have trade-offs. AMP scores higher on overall composite score while AMP may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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