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AMP vs Smartlook

Based on 41 and 1 real audits

View AMP details | View Smartlook details
MetricAMPSmartlookWinner
Performance4820AMP
Accessibility8379AMP
Best Practices8669AMP
SEO93100Smartlook
Security6460AMP
TTFB670ms116msSmartlook
Composite7267AMP
Performance
AMP
48
Smartlook
20
Accessibility
AMP
83
Smartlook
79
Security
AMP
64
Smartlook
60
SEO
AMP
93
Smartlook
100
Composite
AMP
72
Smartlook
67

AMP outperforms Smartlook in 5 of 7 categories, with a stronger composite score (72 vs 67). Smartlook leads in SEO, TTFB.

When to choose AMP

Choose AMP when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Smartlook

Choose Smartlook when your primary concern is server response time and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 41 audited AMP sites and 1 audited Smartlook sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, AMP or Smartlook?
Based on real BeaverCheck audits, AMP sites score higher on Lighthouse performance (48 vs 20 on average).
Which has better security, AMP or Smartlook?
AMP sites score higher on security analysis (64 vs 60 on average).
Which has better accessibility, AMP or Smartlook?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor AMP (83 vs 79). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, AMP or Smartlook?
Smartlook sites score higher on Lighthouse SEO signals (100 vs 93 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), AMP or Smartlook?
Smartlook sites show lower Time to First Byte (116 ms vs 670 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose AMP or Smartlook for my website?
Both platforms have trade-offs. AMP scores higher on overall composite score while AMP may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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