Based on 2 and 240 real audits
| Metric | C | Microsoft Advertising | Winner |
|---|---|---|---|
| Performance | 27 | 32 | Microsoft Advertising |
| Accessibility | 82 | 89 | Microsoft Advertising |
| Best Practices | 82 | 79 | C |
| SEO | 88 | 90 | Microsoft Advertising |
| Security | 65 | 65 | Tie |
| TTFB | 482ms | 317ms | Microsoft Advertising |
| Composite | 70 | 72 | Microsoft Advertising |
Microsoft Advertising outperforms C in 5 of 7 categories, with a stronger composite score (72 vs 70). C leads in best practices.
Choose C when your primary concern is best practices. Its audit data shows consistent strength in these areas across the sampled sites.
Choose Microsoft Advertising when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 2 audited C sites and 240 audited Microsoft Advertising sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.
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