Skip to content

Campaign Monitor vs Google Analytics

Based on 1 and 2272 real audits

View Campaign Monitor details | View Google Analytics details
MetricCampaign MonitorGoogle AnalyticsWinner
Performance5142Campaign Monitor
Accessibility8987Campaign Monitor
Best Practices7786Google Analytics
SEO10092Campaign Monitor
Security6467Google Analytics
TTFB994ms441msGoogle Analytics
Composite7474Tie
Performance
Campaign Monitor
51
Google Analytics
42
Accessibility
Campaign Monitor
89
Google Analytics
87
Security
Campaign Monitor
64
Google Analytics
67
SEO
Campaign Monitor
100
Google Analytics
92
Composite
Campaign Monitor
74
Google Analytics
74

Campaign Monitor and Google Analytics are closely matched, each leading in different categories. Campaign Monitor has a composite score of 74 while Google Analytics scores 74.

When to choose Campaign Monitor

Choose Campaign Monitor when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1 audited Campaign Monitor sites and 2272 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Campaign Monitor or Google Analytics?
Based on real BeaverCheck audits, Campaign Monitor sites score higher on Lighthouse performance (51 vs 42 on average).
Which has better security, Campaign Monitor or Google Analytics?
Google Analytics sites score higher on security analysis (67 vs 64 on average).
Which has better accessibility, Campaign Monitor or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Campaign Monitor (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Campaign Monitor or Google Analytics?
Campaign Monitor sites score higher on Lighthouse SEO signals (100 vs 92 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Campaign Monitor or Google Analytics?
Google Analytics sites show lower Time to First Byte (441 ms vs 994 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Campaign Monitor or Google Analytics for my website?
Both platforms have trade-offs. Campaign Monitor scores higher on overall composite score while Campaign Monitor may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback