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Campaign Monitor vs Google Analytics

Based on 1 and 1938 real audits

View Campaign Monitor details | View Google Analytics details
MetricCampaign MonitorGoogle AnalyticsWinner
Performance5141Campaign Monitor
Accessibility8987Campaign Monitor
Best Practices7785Google Analytics
SEO10091Campaign Monitor
Security6465Google Analytics
TTFB994ms406msGoogle Analytics
Composite7473Campaign Monitor
Performance
Campaign Monitor
51
Google Analytics
41
Accessibility
Campaign Monitor
89
Google Analytics
87
Security
Campaign Monitor
64
Google Analytics
65
SEO
Campaign Monitor
100
Google Analytics
91
Composite
Campaign Monitor
74
Google Analytics
73

Campaign Monitor outperforms Google Analytics in 4 of 7 categories, with a stronger composite score (74 vs 73). Google Analytics leads in best practices, security, TTFB.

When to choose Campaign Monitor

Choose Campaign Monitor when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1 audited Campaign Monitor sites and 1938 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Campaign Monitor or Google Analytics?
Based on real BeaverCheck audits, Campaign Monitor sites score higher on Lighthouse performance (51 vs 41 on average).
Which has better security, Campaign Monitor or Google Analytics?
Google Analytics sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Campaign Monitor or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Campaign Monitor (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Campaign Monitor or Google Analytics?
Campaign Monitor sites score higher on Lighthouse SEO signals (100 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Campaign Monitor or Google Analytics?
Google Analytics sites show lower Time to First Byte (406 ms vs 994 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Campaign Monitor or Google Analytics for my website?
Both platforms have trade-offs. Campaign Monitor scores higher on overall composite score while Campaign Monitor may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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