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Contently vs Google Analytics

Based on 1 and 1936 real audits

View Contently details | View Google Analytics details
MetricContentlyGoogle AnalyticsWinner
Performance3141Google Analytics
Accessibility7687Google Analytics
Best Practices7785Google Analytics
SEO10091Contently
Security7065Contently
TTFB488ms406msGoogle Analytics
Composite7473Contently
Performance
Contently
31
Google Analytics
41
Accessibility
Contently
76
Google Analytics
87
Security
Contently
70
Google Analytics
65
SEO
Contently
100
Google Analytics
91
Composite
Contently
74
Google Analytics
73

Google Analytics outperforms Contently in 4 of 7 categories, with a stronger composite score (73 vs 74). Contently leads in SEO, security, composite score.

When to choose Contently

Choose Contently when your primary concern is SEO and security. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1 audited Contently sites and 1936 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Contently or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 31 on average).
Which has better security, Contently or Google Analytics?
Contently sites score higher on security analysis (70 vs 65 on average).
Which has better accessibility, Contently or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 76). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Contently or Google Analytics?
Contently sites score higher on Lighthouse SEO signals (100 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Contently or Google Analytics?
Google Analytics sites show lower Time to First Byte (406 ms vs 488 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Contently or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Contently may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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