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DoubleClick Floodlight vs Hansel

Based on 596 and 1 real audits

View DoubleClick Floodlight details | View Hansel details
MetricDoubleClick FloodlightHanselWinner
Performance3235Hansel
Accessibility8793Hansel
Best Practices8173DoubleClick Floodlight
SEO9192Hansel
Security6467Hansel
TTFB339ms85msHansel
Composite7272Tie
Performance
DoubleClick Floodlight
32
Hansel
35
Accessibility
DoubleClick Floodlight
87
Hansel
93
Security
DoubleClick Floodlight
64
Hansel
67
SEO
DoubleClick Floodlight
91
Hansel
92
Composite
DoubleClick Floodlight
72
Hansel
72

Hansel outperforms DoubleClick Floodlight in 5 of 7 categories, with a stronger composite score (72 vs 72). DoubleClick Floodlight leads in best practices.

When to choose DoubleClick Floodlight

Choose DoubleClick Floodlight when your primary concern is best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Hansel

Choose Hansel when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 596 audited DoubleClick Floodlight sites and 1 audited Hansel sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, DoubleClick Floodlight or Hansel?
Based on real BeaverCheck audits, Hansel sites score higher on Lighthouse performance (35 vs 32 on average).
Which has better security, DoubleClick Floodlight or Hansel?
Hansel sites score higher on security analysis (67 vs 64 on average).
Which has better accessibility, DoubleClick Floodlight or Hansel?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Hansel (93 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, DoubleClick Floodlight or Hansel?
Hansel sites score higher on Lighthouse SEO signals (92 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), DoubleClick Floodlight or Hansel?
Hansel sites show lower Time to First Byte (85 ms vs 339 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose DoubleClick Floodlight or Hansel for my website?
Both platforms have trade-offs. Hansel scores higher on overall composite score while DoubleClick Floodlight may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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