Skip to content

DoubleClick Floodlight vs Open AdStream

Based on 596 and 2 real audits

View DoubleClick Floodlight details | View Open AdStream details
MetricDoubleClick FloodlightOpen AdStreamWinner
Performance3240Open AdStream
Accessibility8774DoubleClick Floodlight
Best Practices8186Open AdStream
SEO9196Open AdStream
Security6462DoubleClick Floodlight
TTFB339ms212msOpen AdStream
Composite7271DoubleClick Floodlight
Performance
DoubleClick Floodlight
32
Open AdStream
40
Accessibility
DoubleClick Floodlight
87
Open AdStream
74
Security
DoubleClick Floodlight
64
Open AdStream
62
SEO
DoubleClick Floodlight
91
Open AdStream
96
Composite
DoubleClick Floodlight
72
Open AdStream
71

Open AdStream outperforms DoubleClick Floodlight in 4 of 7 categories, with a stronger composite score (71 vs 72). DoubleClick Floodlight leads in accessibility, security, composite score.

When to choose DoubleClick Floodlight

Choose DoubleClick Floodlight when your primary concern is accessibility and security. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Open AdStream

Choose Open AdStream when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 596 audited DoubleClick Floodlight sites and 2 audited Open AdStream sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, DoubleClick Floodlight or Open AdStream?
Based on real BeaverCheck audits, Open AdStream sites score higher on Lighthouse performance (40 vs 32 on average).
Which has better security, DoubleClick Floodlight or Open AdStream?
DoubleClick Floodlight sites score higher on security analysis (64 vs 62 on average).
Which has better accessibility, DoubleClick Floodlight or Open AdStream?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor DoubleClick Floodlight (87 vs 74). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, DoubleClick Floodlight or Open AdStream?
Open AdStream sites score higher on Lighthouse SEO signals (96 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), DoubleClick Floodlight or Open AdStream?
Open AdStream sites show lower Time to First Byte (212 ms vs 339 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose DoubleClick Floodlight or Open AdStream for my website?
Both platforms have trade-offs. Open AdStream scores higher on overall composite score while DoubleClick Floodlight may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback