Skip to content

DoubleClick Floodlight vs OpenX

Based on 594 and 51 real audits

View DoubleClick Floodlight details | View OpenX details
MetricDoubleClick FloodlightOpenXWinner
Performance3227DoubleClick Floodlight
Accessibility8785DoubleClick Floodlight
Best Practices8176DoubleClick Floodlight
SEO9190DoubleClick Floodlight
Security6464Tie
TTFB340ms341msDoubleClick Floodlight
Composite7271DoubleClick Floodlight
Performance
DoubleClick Floodlight
32
OpenX
27
Accessibility
DoubleClick Floodlight
87
OpenX
85
Security
DoubleClick Floodlight
64
OpenX
64
SEO
DoubleClick Floodlight
91
OpenX
90
Composite
DoubleClick Floodlight
72
OpenX
71

DoubleClick Floodlight outperforms OpenX in 6 of 7 categories, with a stronger composite score (72 vs 71). OpenX leads in no categories.

When to choose DoubleClick Floodlight

Choose DoubleClick Floodlight when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose OpenX

OpenX doesn't clearly lead DoubleClick Floodlight in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

How this comparison was built

Scores are medians across 594 audited DoubleClick Floodlight sites and 51 audited OpenX sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, DoubleClick Floodlight or OpenX?
Based on real BeaverCheck audits, DoubleClick Floodlight sites score higher on Lighthouse performance (32 vs 27 on average).
Which has better security, DoubleClick Floodlight or OpenX?
DoubleClick Floodlight sites score higher on security analysis (64 vs 64 on average).
Which has better accessibility, DoubleClick Floodlight or OpenX?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor DoubleClick Floodlight (87 vs 85). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, DoubleClick Floodlight or OpenX?
DoubleClick Floodlight sites score higher on Lighthouse SEO signals (91 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), DoubleClick Floodlight or OpenX?
DoubleClick Floodlight sites show lower Time to First Byte (340 ms vs 341 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose DoubleClick Floodlight or OpenX for my website?
Both platforms have trade-offs. DoubleClick Floodlight scores higher on overall composite score while DoubleClick Floodlight may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback