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DoubleClick Floodlight vs Raptive

Based on 648 and 17 real audits

MetricDoubleClick FloodlightRaptiveWinner
Performance3340Raptive
Accessibility8786DoubleClick Floodlight
Best Practices8277DoubleClick Floodlight
SEO9191Tie
Security6564DoubleClick Floodlight
TTFB379ms251msRaptive
Composite7272Tie
Performance
DoubleClick Floodlight
33
Raptive
40
Accessibility
DoubleClick Floodlight
87
Raptive
86
Security
DoubleClick Floodlight
65
Raptive
64
SEO
DoubleClick Floodlight
91
Raptive
91
Composite
DoubleClick Floodlight
72
Raptive
72

DoubleClick Floodlight outperforms Raptive in 3 of 7 categories, with a stronger composite score (72 vs 72). Raptive leads in performance, TTFB.

When to choose DoubleClick Floodlight

Choose DoubleClick Floodlight when your primary concern is best practices and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Raptive

Choose Raptive when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 648 audited DoubleClick Floodlight sites and 17 audited Raptive sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, DoubleClick Floodlight or Raptive?
Based on real BeaverCheck audits, Raptive sites score higher on Lighthouse performance (40 vs 33 on average).
Which has better security, DoubleClick Floodlight or Raptive?
DoubleClick Floodlight sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, DoubleClick Floodlight or Raptive?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor DoubleClick Floodlight (87 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, DoubleClick Floodlight or Raptive?
DoubleClick Floodlight sites score higher on Lighthouse SEO signals (91 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), DoubleClick Floodlight or Raptive?
Raptive sites show lower Time to First Byte (251 ms vs 379 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose DoubleClick Floodlight or Raptive for my website?
Both platforms have trade-offs. Raptive scores higher on overall composite score while DoubleClick Floodlight may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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