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DoubleClick Floodlight vs Raptive

Based on 594 and 16 real audits

MetricDoubleClick FloodlightRaptiveWinner
Performance3241Raptive
Accessibility8787Tie
Best Practices8177DoubleClick Floodlight
SEO9192Raptive
Security6463DoubleClick Floodlight
TTFB340ms265msRaptive
Composite7272Tie
Performance
DoubleClick Floodlight
32
Raptive
41
Accessibility
DoubleClick Floodlight
87
Raptive
87
Security
DoubleClick Floodlight
64
Raptive
63
SEO
DoubleClick Floodlight
91
Raptive
92
Composite
DoubleClick Floodlight
72
Raptive
72

Raptive outperforms DoubleClick Floodlight in 3 of 7 categories, with a stronger composite score (72 vs 72). DoubleClick Floodlight leads in best practices, security.

When to choose DoubleClick Floodlight

Choose DoubleClick Floodlight when your primary concern is best practices and security. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Raptive

Choose Raptive when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 594 audited DoubleClick Floodlight sites and 16 audited Raptive sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, DoubleClick Floodlight or Raptive?
Based on real BeaverCheck audits, Raptive sites score higher on Lighthouse performance (41 vs 32 on average).
Which has better security, DoubleClick Floodlight or Raptive?
DoubleClick Floodlight sites score higher on security analysis (64 vs 63 on average).
Which has better accessibility, DoubleClick Floodlight or Raptive?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor DoubleClick Floodlight (87 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, DoubleClick Floodlight or Raptive?
Raptive sites score higher on Lighthouse SEO signals (92 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), DoubleClick Floodlight or Raptive?
Raptive sites show lower Time to First Byte (265 ms vs 340 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose DoubleClick Floodlight or Raptive for my website?
Both platforms have trade-offs. Raptive scores higher on overall composite score while DoubleClick Floodlight may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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