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DoubleClick Floodlight vs Smile

Based on 591 and 1 real audits

View DoubleClick Floodlight details | View Smile details
MetricDoubleClick FloodlightSmileWinner
Performance3246Smile
Accessibility8792Smile
Best Practices8177DoubleClick Floodlight
SEO91100Smile
Security6480Smile
TTFB338ms507msDoubleClick Floodlight
Composite7281Smile
Performance
DoubleClick Floodlight
32
Smile
46
Accessibility
DoubleClick Floodlight
87
Smile
92
Security
DoubleClick Floodlight
64
Smile
80
SEO
DoubleClick Floodlight
91
Smile
100
Composite
DoubleClick Floodlight
72
Smile
81

Smile outperforms DoubleClick Floodlight in 5 of 7 categories, with a stronger composite score (81 vs 72). DoubleClick Floodlight leads in best practices, TTFB.

When to choose DoubleClick Floodlight

Choose DoubleClick Floodlight when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Smile

Choose Smile when your primary concern is security and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 591 audited DoubleClick Floodlight sites and 1 audited Smile sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, DoubleClick Floodlight or Smile?
Based on real BeaverCheck audits, Smile sites score higher on Lighthouse performance (46 vs 32 on average).
Which has better security, DoubleClick Floodlight or Smile?
Smile sites score higher on security analysis (80 vs 64 on average).
Which has better accessibility, DoubleClick Floodlight or Smile?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Smile (92 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, DoubleClick Floodlight or Smile?
Smile sites score higher on Lighthouse SEO signals (100 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), DoubleClick Floodlight or Smile?
DoubleClick Floodlight sites show lower Time to First Byte (338 ms vs 507 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose DoubleClick Floodlight or Smile for my website?
Both platforms have trade-offs. Smile scores higher on overall composite score while DoubleClick Floodlight may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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