Skip to content

Ensighten vs Google Analytics

Based on 16 and 1905 real audits

View Ensighten details | View Google Analytics details
MetricEnsightenGoogle AnalyticsWinner
Performance2841Google Analytics
Accessibility9287Ensighten
Best Practices8085Google Analytics
SEO9191Tie
Security6564Ensighten
TTFB407ms401msGoogle Analytics
Composite7273Google Analytics
Performance
Ensighten
28
Google Analytics
41
Accessibility
Ensighten
92
Google Analytics
87
Security
Ensighten
65
Google Analytics
64
SEO
Ensighten
91
Google Analytics
91
Composite
Ensighten
72
Google Analytics
73

Google Analytics outperforms Ensighten in 4 of 7 categories, with a stronger composite score (73 vs 72). Ensighten leads in accessibility, security.

When to choose Ensighten

Choose Ensighten when your primary concern is accessibility and security. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and server response time. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 16 audited Ensighten sites and 1905 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Ensighten or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 28 on average).
Which has better security, Ensighten or Google Analytics?
Ensighten sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Ensighten or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Ensighten (92 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Ensighten or Google Analytics?
Ensighten sites score higher on Lighthouse SEO signals (91 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Ensighten or Google Analytics?
Google Analytics sites show lower Time to First Byte (401 ms vs 407 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Ensighten or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Ensighten may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback