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EX.CO vs Google Analytics

Based on 9 and 1905 real audits

MetricEX.COGoogle AnalyticsWinner
Performance4541EX.CO
Accessibility9187EX.CO
Best Practices7685Google Analytics
SEO8991Google Analytics
Security7064EX.CO
TTFB462ms401msGoogle Analytics
Composite7273Google Analytics
Performance
EX.CO
45
Google Analytics
41
Accessibility
EX.CO
91
Google Analytics
87
Security
EX.CO
70
Google Analytics
64
SEO
EX.CO
89
Google Analytics
91
Composite
EX.CO
72
Google Analytics
73

Google Analytics outperforms EX.CO in 4 of 7 categories, with a stronger composite score (73 vs 72). EX.CO leads in performance, accessibility, security.

When to choose EX.CO

Choose EX.CO when your primary concern is security and performance. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 9 audited EX.CO sites and 1905 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, EX.CO or Google Analytics?
Based on real BeaverCheck audits, EX.CO sites score higher on Lighthouse performance (45 vs 41 on average).
Which has better security, EX.CO or Google Analytics?
EX.CO sites score higher on security analysis (70 vs 64 on average).
Which has better accessibility, EX.CO or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor EX.CO (91 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, EX.CO or Google Analytics?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 89 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), EX.CO or Google Analytics?
Google Analytics sites show lower Time to First Byte (401 ms vs 462 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose EX.CO or Google Analytics for my website?
Both platforms have trade-offs. EX.CO scores higher on overall composite score while EX.CO may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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