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Facebook Pixel vs Google Analytics

Based on 15 and 52 real audits

View Facebook Pixel details | View Google Analytics details
MetricFacebook PixelGoogle AnalyticsWinner
Performance2942Google Analytics
Accessibility8790Google Analytics
Best Practices7787Google Analytics
SEO9391Facebook Pixel
Security6865Facebook Pixel
TTFB235ms399msFacebook Pixel
Composite7274Google Analytics
Performance
Facebook Pixel
29
Google Analytics
42
Accessibility
Facebook Pixel
87
Google Analytics
90
Security
Facebook Pixel
68
Google Analytics
65
SEO
Facebook Pixel
93
Google Analytics
91
Composite
Facebook Pixel
72
Google Analytics
74

Google Analytics outperforms Facebook Pixel in 4 of 7 categories, with a stronger composite score (74 vs 72). Facebook Pixel leads in SEO, security, TTFB.

FAQ

Which is faster, Facebook Pixel or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 29 on average).
Which has better security, Facebook Pixel or Google Analytics?
Facebook Pixel sites score higher on security analysis (68 vs 65 on average).
Should I choose Facebook Pixel or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on performance while Facebook Pixel may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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