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Fathom vs Google Analytics

Based on 17 and 1905 real audits

View Fathom details | View Google Analytics details
MetricFathomGoogle AnalyticsWinner
Performance5841Fathom
Accessibility9087Fathom
Best Practices9285Fathom
SEO9791Fathom
Security6264Google Analytics
TTFB317ms401msFathom
Composite7673Fathom
Performance
Fathom
58
Google Analytics
41
Accessibility
Fathom
90
Google Analytics
87
Security
Fathom
62
Google Analytics
64
SEO
Fathom
97
Google Analytics
91
Composite
Fathom
76
Google Analytics
73

Fathom outperforms Google Analytics in 6 of 7 categories, with a stronger composite score (76 vs 73). Google Analytics leads in security.

When to choose Fathom

Choose Fathom when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 17 audited Fathom sites and 1905 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Fathom or Google Analytics?
Based on real BeaverCheck audits, Fathom sites score higher on Lighthouse performance (58 vs 41 on average).
Which has better security, Fathom or Google Analytics?
Google Analytics sites score higher on security analysis (64 vs 62 on average).
Which has better accessibility, Fathom or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Fathom (90 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Fathom or Google Analytics?
Fathom sites score higher on Lighthouse SEO signals (97 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Fathom or Google Analytics?
Fathom sites show lower Time to First Byte (317 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Fathom or Google Analytics for my website?
Both platforms have trade-offs. Fathom scores higher on overall composite score while Fathom may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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