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FullStory vs Google Analytics

Based on 14 and 1905 real audits

View FullStory details | View Google Analytics details
MetricFullStoryGoogle AnalyticsWinner
Performance2841Google Analytics
Accessibility9187FullStory
Best Practices8685FullStory
SEO9391FullStory
Security6464Tie
TTFB367ms401msFullStory
Composite7173Google Analytics
Performance
FullStory
28
Google Analytics
41
Accessibility
FullStory
91
Google Analytics
87
Security
FullStory
64
Google Analytics
64
SEO
FullStory
93
Google Analytics
91
Composite
FullStory
71
Google Analytics
73

FullStory outperforms Google Analytics in 4 of 7 categories, with a stronger composite score (71 vs 73). Google Analytics leads in performance, composite score.

When to choose FullStory

Choose FullStory when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 14 audited FullStory sites and 1905 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, FullStory or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 28 on average).
Which has better security, FullStory or Google Analytics?
FullStory sites score higher on security analysis (64 vs 64 on average).
Which has better accessibility, FullStory or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor FullStory (91 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, FullStory or Google Analytics?
FullStory sites score higher on Lighthouse SEO signals (93 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), FullStory or Google Analytics?
FullStory sites show lower Time to First Byte (367 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose FullStory or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while FullStory may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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