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FullStory vs Google Analytics

Based on 15 and 2532 real audits

View FullStory details | View Google Analytics details
MetricFullStoryGoogle AnalyticsWinner
Performance3043Google Analytics
Accessibility9187FullStory
Best Practices8687Google Analytics
SEO9392FullStory
Security6568Google Analytics
TTFB389ms466msFullStory
Composite7275Google Analytics
Performance
FullStory
30
Google Analytics
43
Accessibility
FullStory
91
Google Analytics
87
Security
FullStory
65
Google Analytics
68
SEO
FullStory
93
Google Analytics
92
Composite
FullStory
72
Google Analytics
75

Google Analytics outperforms FullStory in 4 of 7 categories, with a stronger composite score (75 vs 72). FullStory leads in accessibility, SEO, TTFB.

When to choose FullStory

Choose FullStory when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 15 audited FullStory sites and 2532 audited Google Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, FullStory or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (43 vs 30 on average).
Which has better security, FullStory or Google Analytics?
Google Analytics sites score higher on security analysis (68 vs 65 on average).
Which has better accessibility, FullStory or Google Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor FullStory (91 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, FullStory or Google Analytics?
FullStory sites score higher on Lighthouse SEO signals (93 vs 92 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), FullStory or Google Analytics?
FullStory sites show lower Time to First Byte (389 ms vs 466 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose FullStory or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while FullStory may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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