Based on 2 and 11 real audits
| Metric | FullStory | Microsoft Advertising | Winner |
|---|---|---|---|
| Performance | 22 | 26 | Microsoft Advertising |
| Accessibility | 90 | 88 | FullStory |
| Best Practices | 81 | 78 | FullStory |
| SEO | 100 | 92 | FullStory |
| Security | 62 | 64 | Microsoft Advertising |
| TTFB | 431ms | 269ms | Microsoft Advertising |
| Composite | 70 | 72 | Microsoft Advertising |
Microsoft Advertising outperforms FullStory in 4 of 7 categories, with a stronger composite score (72 vs 70). FullStory leads in accessibility, best practices, SEO.
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