Skip to content

Google Ads vs Google Analytics

Based on 62 and 1805 real audits

View Google Ads details | View Google Analytics details
MetricGoogle AdsGoogle AnalyticsWinner
Performance3641Google Analytics
Accessibility8687Google Analytics
Best Practices8385Google Analytics
SEO9091Google Analytics
Security6564Google Ads
TTFB372ms382msGoogle Ads
Composite7272Tie
Performance
Google Ads
36
Google Analytics
41
Accessibility
Google Ads
86
Google Analytics
87
Security
Google Ads
65
Google Analytics
64
SEO
Google Ads
90
Google Analytics
91
Composite
Google Ads
72
Google Analytics
72

Google Analytics outperforms Google Ads in 4 of 7 categories, with a stronger composite score (72 vs 72). Google Ads leads in security, TTFB.

FAQ

Which is faster, Google Ads or Google Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 36 on average).
Which has better security, Google Ads or Google Analytics?
Google Ads sites score higher on security analysis (65 vs 64 on average).
Should I choose Google Ads or Google Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on performance while Google Ads may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
Audit your own site

Send Feedback