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Google Analytics Enhanced eCommerce vs Google Tag Manager

Based on 5 and 1459 real audits

View Google Analytics Enhanced eCommerce details | View Google Tag Manager details

Metric	Google Analytics Enhanced eCommerce	Google Tag Manager	Winner
Performance	30	39	Google Tag Manager
Accessibility	89	89	Tie
Best Practices	81	87	Google Tag Manager
SEO	85	91	Google Tag Manager
Security	64	64	Tie
TTFB	390ms	330ms	Google Tag Manager
Composite	71	73	Google Tag Manager

Performance

Google Analytics Enhanced eCommerce

30

Google Tag Manager

39

Accessibility

Google Analytics Enhanced eCommerce

89

Google Tag Manager

89

Security

Google Analytics Enhanced eCommerce

64

Google Tag Manager

64

SEO

Google Analytics Enhanced eCommerce

85

Google Tag Manager

91

Composite

Google Analytics Enhanced eCommerce

71

Google Tag Manager

73

Google Tag Manager outperforms Google Analytics Enhanced eCommerce in 5 of 7 categories, with a stronger composite score (73 vs 71). Google Analytics Enhanced eCommerce leads in no categories.

FAQ

Which is faster, Google Analytics Enhanced eCommerce or Google Tag Manager?

Based on real BeaverCheck audits, Google Tag Manager sites score higher on Lighthouse performance (39 vs 30 on average).

Which has better security, Google Analytics Enhanced eCommerce or Google Tag Manager?

Google Analytics Enhanced eCommerce sites score higher on security analysis (64 vs 64 on average).

Should I choose Google Analytics Enhanced eCommerce or Google Tag Manager for my website?

Both platforms have trade-offs. Google Tag Manager scores higher on performance while Google Analytics Enhanced eCommerce may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.

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