Based on 5 and 1467 real audits
| Metric | Google Analytics Enhanced eCommerce | Microsoft | Winner |
|---|---|---|---|
| Performance | 30 | 38 | Microsoft |
| Accessibility | 89 | 89 | Tie |
| Best Practices | 81 | 86 | Microsoft |
| SEO | 85 | 90 | Microsoft |
| Security | 64 | 66 | Microsoft |
| TTFB | 390ms | 308ms | Microsoft |
| Composite | 71 | 72 | Microsoft |
Microsoft outperforms Google Analytics Enhanced eCommerce in 6 of 7 categories, with a stronger composite score (72 vs 71). Google Analytics Enhanced eCommerce leads in no categories.
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