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Google Analytics vs Google Analytics Enhanced eCommerce

Based on 1905 and 6 real audits

View Google Analytics details | View Google Analytics Enhanced eCommerce details
MetricGoogle AnalyticsGoogle Analytics Enhanced eCommerceWinner
Performance4130Google Analytics
Accessibility8787Tie
Best Practices8580Google Analytics
SEO9185Google Analytics
Security6466Google Analytics Enhanced eCommerce
TTFB401ms501msGoogle Analytics
Composite7371Google Analytics
Performance
Google Analytics
41
Google Analytics Enhanced eCommerce
30
Accessibility
Google Analytics
87
Google Analytics Enhanced eCommerce
87
Security
Google Analytics
64
Google Analytics Enhanced eCommerce
66
SEO
Google Analytics
91
Google Analytics Enhanced eCommerce
85
Composite
Google Analytics
73
Google Analytics Enhanced eCommerce
71

Google Analytics outperforms Google Analytics Enhanced eCommerce in 5 of 7 categories, with a stronger composite score (73 vs 71). Google Analytics Enhanced eCommerce leads in security.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Google Analytics Enhanced eCommerce

Choose Google Analytics Enhanced eCommerce when your primary concern is security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 6 audited Google Analytics Enhanced eCommerce sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or Google Analytics Enhanced eCommerce?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 30 on average).
Which has better security, Google Analytics or Google Analytics Enhanced eCommerce?
Google Analytics Enhanced eCommerce sites score higher on security analysis (66 vs 64 on average).
Which has better accessibility, Google Analytics or Google Analytics Enhanced eCommerce?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Google Analytics Enhanced eCommerce?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 85 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Google Analytics Enhanced eCommerce?
Google Analytics sites show lower Time to First Byte (401 ms vs 501 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Google Analytics Enhanced eCommerce for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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