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Google Analytics vs Google Analytics Enhanced eCommerce

Based on 1091 and 5 real audits

View Google Analytics details | View Google Analytics Enhanced eCommerce details

Metric	Google Analytics	Google Analytics Enhanced eCommerce	Winner
Performance	40	30	Google Analytics
Accessibility	88	89	Google Analytics Enhanced eCommerce
Best Practices	86	81	Google Analytics
SEO	91	85	Google Analytics
Security	64	64	Tie
TTFB	351ms	390ms	Google Analytics
Composite	73	71	Google Analytics

Performance

Google Analytics

40

Google Analytics Enhanced eCommerce

30

Accessibility

Google Analytics

88

Google Analytics Enhanced eCommerce

89

Security

Google Analytics

64

Google Analytics Enhanced eCommerce

64

SEO

Google Analytics

91

Google Analytics Enhanced eCommerce

85

Composite

Google Analytics

73

Google Analytics Enhanced eCommerce

71

Google Analytics outperforms Google Analytics Enhanced eCommerce in 5 of 7 categories, with a stronger composite score (73 vs 71). Google Analytics Enhanced eCommerce leads in accessibility.

FAQ

Which is faster, Google Analytics or Google Analytics Enhanced eCommerce?

Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (40 vs 30 on average).

Which has better security, Google Analytics or Google Analytics Enhanced eCommerce?

Google Analytics sites score higher on security analysis (64 vs 64 on average).

Should I choose Google Analytics or Google Analytics Enhanced eCommerce for my website?

Both platforms have trade-offs. Google Analytics scores higher on performance while Google Analytics may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.

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