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Google Analytics vs Google Tag Manager

Based on 3 and 3 real audits

View Google Analytics details | View Google Tag Manager details
MetricGoogle AnalyticsGoogle Tag ManagerWinner
Performance2626Tie
Accessibility6969Tie
Best Practices7878Tie
SEO8989Tie
Security6060Tie
TTFB217ms217msTie
Composite6969Tie
Performance
Google Analytics
26
Google Tag Manager
26
Accessibility
Google Analytics
69
Google Tag Manager
69
Security
Google Analytics
60
Google Tag Manager
60
SEO
Google Analytics
89
Google Tag Manager
89
Composite
Google Analytics
69
Google Tag Manager
69

Google Analytics and Google Tag Manager are closely matched, each leading in different categories. Google Analytics has a composite score of 69 while Google Tag Manager scores 69.

FAQ

Which is faster, Google Analytics or Google Tag Manager?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (26 vs 26 on average).
Which has better security, Google Analytics or Google Tag Manager?
Google Analytics sites score higher on security analysis (60 vs 60 on average).
Should I choose Google Analytics or Google Tag Manager for my website?
Both platforms have trade-offs. Google Analytics scores higher on performance while Google Analytics may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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